This store successfully maneuvered the “Politics” to concisely represent the Brand. Gotta love the process and be flexible.
Project directive / design changed after CDs were completed and start date was fast approaching. This brand still was in a constant state of adjustment to it’s owners’ impulses and gut reactions. This project successfully established the the brand vocabulary going forward. A new pair Accessories Displays made their debut, elevating the Brand Merchandising for that segment.
